Top 5 Social Apps on Android in Kenya Q1 2023

Throughout the first quarter of 2023, the top social apps on the Android platform in Kenya demonstrated diverse performance metrics. Here’s a closer look at the weekly downloads and active users for TikTok Lite - Save Data, TikTok, Facebook Lite, Instagram, and Save Status - Video Downloader.

TikTok Lite - Save Data saw a peak in weekly downloads at the end of December 2022 with 229K, followed by a decline to 105K by late January. The app then experienced fluctuations, ending the quarter with approximately 115K downloads in the last week of March. Active users started strong at 2.45M in late December but saw a slight decline to around 2.31M by the end of March.

For TikTok, weekly downloads fluctuated, peaking at 180K in mid-February and ending the quarter at around 93K. The app’s active users remained relatively stable, starting at 1.34M in late December and closing the quarter with about 1.39M users. Revenue showed a steady trend, averaging around $6K weekly.

Facebook Lite maintained consistent download numbers, with minor fluctuations. Weekly downloads ranged from 61K to 81K. Active users remained robust, starting at 2.61M in late December and ending at 2.63M by the close of March.

Instagram had varied download trends, starting at 67K in late December, dipping to around 31K in late February, and rebounding to 58K by the end of March. Active users hovered around 2M throughout the quarter. Revenue had a notable spike to $93 in the final week of March, with other weeks averaging between $23 and $39.

Save Status - Video Downloader experienced fluctuating download numbers, peaking at 76K in early January before dropping to lower numbers, and ending at 31K in the last week of March. Active users showed a similar trend, starting at 409K, peaking at 420K in mid-March, and closing at 311K.

For more detailed insights and data, visit Sensor Tower.